Digital Retail, Retail
Jeffrey Liss - Digital Retail and Retail Strategy
Jeffrey Liss's Bio:
Whether as a management consultant or corporate executive Jeffrey Liss has been focused on leading strategic ventures in complex business environments, with his current focus being in the rapidly changing world of omnichannel retail and customer experience initiatives. At Ascena Retail Group, Inc., a leading retail holding company, he leads Digital Services, a shared services organization whose mission is to accelerate Ascena's retail brands toward achieving omnichannel pre-eminence in the women's retail apparel sector. It includes a digital marketing center of expertise, omnichannel initiative leadership and customer insights . As a strategic retail leader, Jeffrey Liss shares the excitement of what achieving omnichannel excellence can deliver for the brands' customers as well as the company, and enjoys tackling the strategic and technical challenges this journey entails. He has spoken on this topic at various forums, including Argyle Executive Forums, Retail Marketing Association and the National Retail Federation. He also serves on the Research Committee for shop.org, the eCommerce division of the National Retail Federation. In his prior role, he led e-commerce operations across three brands, including customer care, fulfillment, merchandise planning and finance. He also launched a customer insights function focusing on actionable business-oriented insights via qualitative and quantitative research, analysis of customer data, and a psychographic segmentation study of the plus-size women's apparel market that was an important component in a brand turnaround and revenue generation for a multi-brand retail organization. Other work included launching two new retail chains, acquiring and divesting businesses, leading a multi-million dollar overhead transformation program, and overseeing the strategic planning for three large retail chains. Previous experience was as a management consultant, leading large initiatives for clients in various industries.
Jeffrey Liss's Experience:
Sr. VP - Digital Services & Customer Insights at Ascena Retail Group, Inc.May 2013
Sr. VP & General Manager, Charming Direct at Ascena Retail Group, Inc.February 2012 - May 2013
Responsible for the eCommerce businesses of Lane Bryant, Fashion Bug, Catherines, and Sonsi as well as the catalog and online food & gift business of Figi's. Charming Direct also includes CRM and Customer Insights for the retail brands.
Sr. Vice President & COO/CFO, Charming Direct at Charming ShoppesJanuary 2011 - February 2012
Responsible for finance, planning, operations, logisitics and customer service for our direct-to-consumer business unit.
Sr. Vice President - Corporate Strategy at Charming ShoppesJanuary 2011 - February 2012
Facilitate annual strategic planning process, lead or provide guidance to major strategic initiatives, facilitate executive leadership team
Vice President - Strategy & Customer Insights at Charming ShoppesJuly 2004 - January 2011
Implemented new customer and market research initiatives including a quarterly qualitative and quantitative gathering of customer feedback on the current apparel assortment, a comprehensive psychographic segmentation of the Plus-size women's apparel market which was then utilized to better strategically position each of our brands.
Senior Manager at Deloitte ConsultingMarch 2004 - July 2004
Senior Director at Gunn Partners Inc.June 1994 - March 2004
Led various client projects to reduce costs, streamline processes and re-structure organizations of such administrative functions as Finance, Human Resources, and Procurement.
Manager (Consulting) at Coopers & Lybrand ConsultingJune 1989 - June 1994
Managed a wide variety of consulting projects covering new systems implementation, manufacturing process reengineering, financial process improvement, etc. for Fortune 500 clients.
Audit Manager at Coopers & LybrandJune 1986 - June 1989
Served as staff auditor and manager for clients in the Insurance, Electronics and Financial Services industries.
Various Positions at Trans-Lux/Fair-Play, Inc.June 1977 - August 1985
Served in various positions in the home office as well as Manager of various movie theaters.
Jeffrey Liss's Education:
New York University - Stern School of Business1986 – 1989MS
Wesleyan University1982 – 1986BA with HonorsConcentration: History
Jeffrey Liss's Interests & Activities:
Bleeding edge consumer-facing technology, American history, retail strategy, travel